During the summer of 2010 I interned for creative media agency, The Lab, which is based in New York City. While I was there one of the major projects underway was the Comedy Central rebrand.
I’ve included a short teaser that introduced the rebrand. I helped prepare some of the media elements used for this edit. Also, if you look closely you’ll notice a little ipad handling cameo from yours truly… funny shit.
I assisted director of photography, Matthew J. Lloyd, on the production of a music video for The Get Busy Committee. The local Los Angeles group’s video for their song “Opening Ceremony” was directed by other L.A. native, Alex/2Tone who is also the founder of the clothing brand, True Love & False Idols.
A brief description of the project taken from Arkitip’s Website:
“Using the theme of Color we have selected a group of artists to create whatever they wish using Comex supplied paint.”
“Having grown dramatically from a collection of small family businesses to a major industrial corporation, The Comex Group produces paints and coatings customers count on for quality across North, Central and South America.”
“The culmination of these efforts has been published here in this hand numbered edition, neatly housed with a cobranded Comex + Arkitip paint brush.”
For this project one major task was to layout the magazine itself and create a mock-up of the cobranded paint brush. Below is the finished product with the included paintbrush. Also featured are some of the layouts from the issue. Art for the issue was contributed by artists Aaron De La Cruz, Skypager and Anthony Lister.
Another aspect of the project was to create hype for the upcoming issue release and deliver a certain amount of hits to the Comex website. The following is a sample banner ad which appear on the Arkitip blog, in the month leading up to the featured exhibition and issue.
Intimate in-store Tommy Guerrero performance filmed for the Arkitip Chronicles.
A montage of a few friends skating underground on a rainy day. Filmed with RED cam, thanks to Funk Factory Films.
This is a board graphic created for LRKR Skateboards in Brooklyn, New York. It mocks the 2007, unpopular rebrand of all taxi cabs in New York City.